Sometimes luring people in is half the battle, and what better way to gain more clients than by having an awesome website – one that showcases your brand and is user friendly. Here are some great ways to make your website successful.

When it comes to standing out online you have done your fair share of research over the years, but what does every website need to have in order to gain the traction it deserves? Although this may vary depending on the type of business you’re running, there are a handful of great features that every single blogger and online business owner needs to know about. Whether you’re hoping to up your blogging game, or you want to include more dynamic imagery on your website, consider some of the following ideas to enhance your website today.

1. Online Chat Options

If you want your customers to get in touch with you in a quick and efficient way, then you definitely need to consider an online chat option. Not only is this an extremely convenient method, but it can also save you a lot of time when it comes to responding to email enquiries.

Find out more integrating chatbot into website here, and explore the best options for your website. Consumers nowadays are looking for quick answers, so this is definitely worth looking into.

2. A Creative Blog

Showcasing your creativity and expertise through a blog is another notable feature to consider for your website. You could contribute to your blog on a weekly or monthly basis and discuss industry related topics that are informative for your reader. Having a blog also helps to optimize your website for search engines, so that your ideal customer can find you quickly and effectively.

3. Testimonials

Reviews and testimonials on your website are like gold dust, so make sure you include as many as you can. Not only do they help you to establish social proof for your business, but they also allow potential customers to see what it’s like to work with you. As a consumer, there is something extremely reassuring about landing on a website that feels trustworthy, because many people have good things to say about the brand.

4. Imagery and Video

Having eye-catching imagery and dynamic video can help to break up the content on your website and create a user friendly experience. Hire a professional photographer to help you create branded imagery for your website for an even more sophisticated approach.

5. About Page

You may think that the most important pages on your website are your homepage or product pages, but one of most overlooked features is actually your about page. Most consumers invest in a product or service because they feel a connection with the person who is selling. Telling your story on your about page can help to create a level of trust between you and the reader.

Hopefully, the ideas mentioned above will give you some inspiration with regards to improving your website so that it is enticing and appealing to your target reader. No matter what type of business you’re running, you can make a huge difference in your engagement levels, sales and traffic by incorporating some or all of the ideas mentioned above. Enjoy the process of creating a high quality experience for your readers and you will soon reap the rewards.