Over the last couple decades, the supplement market has grown massively. If you have a passion for health and nutrition, you may have considered tapping into this market. But just how do you launch your own supplement? This guide explains a few tips for creating a supplement that sells.
Identify your target market
First, you need to work out who your supplement will be aimed at. There needs to be a demand for your supplement, however you also don’t want that market to be too competitive. There is already no shortage of general multivitamin supplements and protein shakes – consider whether it’s worth focusing on niche consumers such as those with specific health conditions.
Make sure your supplement meets legal regulations
When creating your supplement formula, you need to make sure that you use legal ingredients and that your supplement is marketed in a way that is honest. It’s often worth working with a manufacturer who will be able to work within health standards. When marketing your product, you may want to seek out legal advice to understand what information is necessary to mention during your promotion.
Decide your manufacturing method
There are different manufacturing methods that could be worth looking into. First, you need to consider how your supplement will be consumed – will it be a pill, a capsule, a liquid extract or a powder? You should then decide whether to manufacture it yourself or outsource a manufacturer. If you decide to do it yourself, you’ll need to find the right machine – a manual capsule filling machine could be better suited to a small scale business than an automatic machine. All in all, you need to find the right manufacturing method to suit your output and budget.
Build a unique brand
In order to make sure that your supplement sells, you’ll need to come up with a noticeable trustworthy brand. Think carefully about your brand name, logo and use of colors. Your brand should help immediately communicate what your supplement achieves, whether it’s boosting one’s immune system or helping to build muscle mass – it’s worth working with a graphic designer to create visual branding that is unique and professional.
Work out where to sell your product
There are many platforms that you can use to sell your product. Start by first creating a website to sell your supplement through. You could also consider creating an Amazon account and creating social media pages. To help appeal to more customers, it could also be worth approaching retailers such as pharmacies, grocery stores and fitness stores. Start with small local retailers – you can then build up to large-scale retailers. It could also be worth looking into health and fitn ess trade shows. You may also be able to partner up with other health and fitness companies who can promote your product in exchange for you promoting theirs. By getting creative with your marketing, you’ll help to reach a wider audience and generate more sales – just don’t lose sight of who your audience are.